Privacy Policy

 

This Privacy Policy explains how guardypaws.com collects, uses, shares, and protects your personal data when you use our website. If you have any questions, please contact us at guardypawssupport@gmail.com. Under UK GDPR transparency rules, individuals must be told who is collecting their data, why it is used, how long it is kept, and what rights they have.

1. Information We Collect

We may collect the following types of personal information:

• full name,

• billing and shipping address,

• email address,

• phone number,

• limited payment-related information,

• order details,

• device, browser, and usage data,

• IP address and cookie-related data.

The ICO says privacy information should clearly explain what personal data is collected and what it is used for.

2. How We Collect Your Information

We may collect your information when:

• you place an order through our website,

• you contact us,

• you sign up to receive marketing emails,

• cookies and similar technologies are used,

• you browse or interact with our website.

Cookies can be used to remember preferences, keep track of basket contents, and measure website usage. ICO guidance explains that cookies are regulated by PECR, and when personal data is involved they must also be considered under UK GDPR.

3. How We Use Your Information

We may use your personal information to:

• process and deliver your orders,

• verify payments and help prevent fraud,

• provide customer support,

• contact you about your order,

• improve our website and customer experience,

• comply with legal obligations,

• send marketing communications where permitted.

The ICO requires organisations to explain the purposes of processing, and electronic marketing generally requires consent or a valid soft opt-in basis under PECR.

4. Lawful Bases for Processing

We may process your personal data on one or more of the following lawful bases:

• performance of a contract,

• compliance with legal obligations,

• legitimate interests,

• consent, where required.

ICO guidance says organisations should identify their lawful basis before processing personal data, and consent is especially relevant for certain marketing and cookie uses.

5. Marketing Communications

We may send you promotional emails, offers, or product updates only where we have a valid legal basis to do so. Every marketing email will include an unsubscribe option.

According to the ICO, direct marketing by electronic mail to individuals usually requires consent, although a limited soft opt-in may apply in some customer relationship scenarios.

6. Cookies and Similar Technologies

Our website may use cookies for essential site functions, remembering preferences, analytics, and marketing-related purposes. Essential cookies should only be used where appropriate under the applicable rules, typically with user permission.

ICO guidance states that non-essential cookies are subject to PECR requirements and users must be given clear information.

7. Sharing Your Information

We may share your personal data, where necessary, with:

• payment providers,

• shipping and delivery partners,

• ecommerce platform and technical service providers,

• analytics, security, and fraud prevention providers,

• regulators or authorities where legally required.

The ICO says organisations should identify a lawful basis for sharing personal data and explain relevant sharing in their privacy information.

8. How Long We Keep Your Data

We keep personal data only for as long as necessary for the purposes for which it was collected, and as required for legal, accounting, tax, or operational reasons. Where a fixed retention period is not possible, we use reasonable criteria to determine how long data should be kept.

ICO guidance says you should tell people either the retention period or the criteria used to determine it.

9. Your Rights

Depending on the circumstances, you may have the right to:

• access your personal data,

• correct inaccurate data,

• request erasure,

• restrict processing,

• object to processing,

• request data portability,

• withdraw consent where consent is relied upon.

You may also have the right to complain to the UK Information Commissioner's Office if you are unhappy with how your personal data is handled. ICO guidance says these rights should be clearly stated in a privacy notice.

10. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, misuse, loss, or disclosure. However, no transmission over the internet can be guaranteed to be completely secure.

This aligns with ICO expectations around accountability and appropriate data protection measures.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies separately.

This is standard transparency practice and supports clear communication about how users' data may be handled beyond your site.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised "last updated" date.

ICO guidance emphasises that privacy information should remain clear, accessible, and up to date.

13. Contact Us

If you have any questions about this Privacy Policy or how we use your personal data, please contact us:

Guardy Paws Website: guardypaws.com Email: guardypawssupport@gmail.com